SEO
How to Improve Shopify SEO
A practical Shopify SEO checklist covering titles, structure, content, speed and indexing, with no tricks.
12 minIntermediate
Independent — not affiliated with Shopify Inc.
Learn Shopify without the guesswork
Free, step-by-step tutorials written in plain English for people running real stores. Learn how to do it yourself — or get us to do it for you.
Browse by topic
12 topics covering everything from your first product to SEO.
Getting StartedStarting a Shopify store, initial configuration, choosing a plan, domains and essential settings.Store DesignThemes, sections, navigation, homepage design, mobile optimisation and customisation.ProductsAdding products, variants, collections, inventory, images, descriptions and organisation.PaymentsShopify Payments, payment providers, PayPal, checkout configuration and payment troubleshooting.ShippingShipping zones, rates, free shipping, local pickup, fulfilment and delivery settings.DomainsBuying, transferring and connecting domains, DNS and troubleshooting.MarketingDiscounts, email marketing, social media, Google, Meta, SEO and conversion optimisation.AppsFinding, installing, configuring and removing Shopify apps.AnalyticsUnderstanding Shopify analytics, reports, conversion rates and customer behaviour.SEOTitles, descriptions, URLs, indexing, Google Search Console, structured content and optimisation.TroubleshootingCommon Shopify problems and practical fixes.AdvancedCustom code, Liquid, integrations, APIs, automation and advanced store configuration.
Start here
New to Shopify? Start Here
A fifteen step path that takes you from an empty Shopify account to a launched store you can market with confidence.
Start the path- 1Create your Shopify store
- 2Configure your basic settings
- 3Connect your domain
- 4Choose and customise a theme
- 5Add your first product
- 6Create collections
- + 9 more steps
Featured tutorials
Analytics
How to Add Google Analytics to Shopify
Connect Google Analytics 4 to your Shopify store using the official channel so ecommerce events track properly.
6 minBeginner
Beginner friendly
Shipping
How to Set Up Shipping in Shopify
Create shipping zones and rates that cover your costs without scaring customers away at checkout.
11 minBeginner
Beginner friendly
Products
How to Create Product Collections in Shopify
Build manual and automated collections so shoppers can browse your catalogue the way they think about it.
7 minBeginner
Beginner friendly
Payments
How to Set Up Shopify Payments
Activate Shopify Payments, understand payout timing and add backup payment methods so you never miss a sale.
10 minBeginner
Beginner friendly
Domains
How to Connect Your Domain to Shopify
Point an existing domain at your Shopify store, or buy one through Shopify, without breaking your email or taking your site offline.
12 minBeginner
Beginner friendly
Latest tutorials
See all →Troubleshooting
How to Improve Shopify Store Speed
Find what is actually slowing your store down and fix the causes that matter for Core Web Vitals.
8 minIntermediate
SEO
How to Submit Your Shopify Store to Google
Verify your store in Google Search Console, submit your sitemap and get your pages indexed.
6 minBeginner
Beginner friendly
Getting Started
How to Set Up Email Notifications in Shopify
Customise your order, shipping and account notification emails so they match your brand and answer questions.
6 minIntermediate
Getting Started
How to Add Staff Accounts in Shopify
Invite team members and give them only the permissions they actually need.
4 minBeginner
Beginner friendly
Shipping
How to Set Up Local Pickup in Shopify
Let nearby customers collect their order, with pickup locations, instructions and notification emails.
5 minBeginner
Beginner friendly
Apps
How to Remove Shopify Apps Properly
Uninstall Shopify apps and clean up the leftover code, blocks and scripts they leave behind.
6 minIntermediate
Good reads elsewhere
Curated links to official docs and other people's guides, always credited.
Shopify Help CenterOfficial
Shopify Help Center: Domains overview
The official explanation of buying, connecting and transferring domains, including the exact DNS values Shopify expects.
Official documentation
Beginner30 June 2026Link to an external site. We don't republish other people's content.
Shopify Help CenterOfficial
Shopify Help Center: Shipping and delivery
Reference documentation for shipping profiles, zones, rates and local delivery, including how carrier calculated rates are priced.
Official documentation
Beginner5 July 2026Link to an external site. We don't republish other people's content.
Shopify Help CenterOfficial
Shopify Help Center: Shopify Payments
Country availability, eligibility requirements, payout schedules and dispute handling for Shopify Payments, straight from Shopify.
Official documentation
Beginner7 July 2026Link to an external site. We don't republish other people's content.
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